Branding, strategy, information architecture, design and web style guide for all Nielsen client-facing portals. The mission was to take Nielsen, the Hollywood ratings giant, from slow, awkward and out-of-date technology into clean, platform-agnostic, design and technology space. Details »
Gmake
Creative direction with a strategic twist
Insight website
Best practices study. Site design. Information architecture. Image library. Created for Milliman, a global actuarial and management consulting firm. The project was to build a web version in place of Milliman’s much-loved, premiere print publication. Tall order. I included a best practices phase in the project to make certain the client was aware of current thought leadership practices, and to make sure Details »
SAP SapphireNow
“Network” package + 8 individual show package designs. Environmental graphics. Motion billboards. Onsite creative direction and design.
Just got back from Frankfurt after 8 grueling days (after 2+ months of production) working on this show. Working for WooArt and RedThread Productions, I created 9 individual (but related) identities, environmental media and graphics for SapphireNOW, a live, 3-day event broadcast simultaneously from Frankfurt and Orlando. The event was built around the concept of a live channel, with 8 recurring shows which featured live interviews Details »
CA
SD & HD motion toolkit of animated and still elements. Wrote 50+ page style guide. Created for Sequel Studios and their client CA, the motion graphics toolkit was created to give CA’s myriad vendors not just rules to follow, but actual elements to work with. Details »
Milliman careers web site
Best practices research. Photo art direction. On-camera interviews with employees (35). Information architecture. Editorial / site copy direction. Video editing. Site design. Incredibly fun project working for global actuarial and management consultancy, Milliman. Realizing that the 10 year old HR brochures gathering dust on receptionists’ desks weren’t exactly reeling in high caliber talent, Milliman called on me to help them rethink their HR communications strategy. Details »
HBO Channel Package
Channel package design: Menus and navigation, genre show opens, network IDs, custom software, cross-promo toolkit, internal sales toolkit, print and interactive toolkits, brand style guide and inspiration book. After the success in redesigning the on-air look for HBO in 2002, Details »
Milliman image library
Image concepts. Art direct photo shoot. As part of the Insight and Milliman home page redesign, I proposed and created a 60 image library with industry rockstar photographer Chris Korbey, to use as primary art for Milliman feature publications. The challenge with creating an editorial library was anticipating future topics and trends in healthcare, Details »
Circles.com
Messaging. Brand positioning. Tagline. Editorial direction. Information architecture. Website design. Project done in conjunction with KORBEY. Circles.com is now live.
Milliman illustration library
Illustration library. Based on a look developed with photographer Chris Korbey during my recent trip to Dallas for the Milliman Insight photoshoot. Chris and I were shooting extruded type (cut from PVC plastic) for a bunch of acronyms that needed to be featured on the company’s website. In an effort to squeeze in a couple more talent shots, Details »
HP
Motion graphics toolkit. Style guide copy and design. Toolkit of animated elements designed to help HP’s huge vendor list create on-brand graphics more effectively and efficiently. The elements included everything from main and interstitial title treatments, to text bands, lower thirds and logo treatments.The style guide detailed not only graphic usage, but shoot style, format, interview approach and a comprehensive list of ”don’ts.” Style guide was built with live links to digital elements and examples that could be called up in an edit room and used on the fly. Created for HP through Kaleidoscope productions.