“350 Years in America” film created for the National Museum of American Jewish History. Easily my favorite project of 2010, if also the most grueling. I was given a short script, a placeholder soundtrack, hundreds of historical images and a little over a month to create one of the primary film experience exhibits for the new museum. The 3 minute film sets the tone for the emotional journey the museum goer is about to experience, taking users through American Jewish history from colonial day to the present in breathtaking scale. The film is projected Details »
Published on March 29, 2011 1:15 pm.
Filed under: Creative direction, Environmental, Motion Tags: David Grubin, Greg Duncan, National Museum of American Jewish History, NMAJH, Philadelphia, Wooart
The last (maybe) of the stop motion experiments created with photographer Chris Korbey on a recent shoot in Dallas. This one started by trying to create spray from a toy gun with shaving cream. We liked the shaving cream pile and the shape it was making, so we kept going with it. Duck soup became the obvious go to.
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Published on August 9, 2010 10:00 am.
Filed under: Experiments, Motion
Finished up a shoot EARLY in Dallas last week with photographer Chris Korbey and decided to kill the time with some stop motion experiments. The goal with this one was simply to improve upon the hideous (but strangely compelling) mortgage banner ads that frequently junk up my screen. Click thru to see how it looked in motion. Details »
Published on August 2, 2010 6:05 pm.
Filed under: Experiments, Motion
“Network” package + 8 individual show package designs. Environmental graphics. Motion billboards. Onsite creative direction and design.
Just got back from Frankfurt after 8 grueling days (after 2+ months of production) working on this show. Working for WooArt and RedThread Productions, I created 9 individual (but related) identities, environmental media and graphics for SapphireNOW, a live, 3-day event broadcast simultaneously from Frankfurt and Orlando. The event was built around the concept of a live channel, with 8 recurring shows which featured live interviews Details »
Published on July 27, 2010 2:25 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion, Strategy
2 minute info graphics story video built entirely in 3D. Created for SF-based ad agency School of Thought, this was a fun, quick-turnaround 3D story-tellilng exercise. I hate to show my hand (and geek out at the same time), but this animation would have taken a month Details »
Published on July 27, 2010 2:12 pm.
Filed under: Creative direction, Motion
SD & HD motion toolkit of animated and still elements. Wrote 50+ page style guide. Created for Sequel Studios and their client CA, the motion graphics toolkit was created to give CA’s myriad vendors not just rules to follow, but actual elements to work with. Details »
Published on July 27, 2010 1:12 pm.
Filed under: Brand creation and stewardship, Creative direction, Motion, Strategy
Channel package design: Menus and navigation, genre show opens, network IDs, custom software, cross-promo toolkit, internal sales toolkit, print and interactive toolkits, brand style guide and inspiration book. After the success in redesigning the on-air look for HBO in 2002, Details »
Published on July 27, 2010 1:03 pm.
Filed under: Brand creation and stewardship, Creative direction, Motion, Strategy Tags: brand, channel package design, graphics, HBO, motion
Channel toolkit: opens, bumps, navigation, interstitials, backgrounds, environmental graphics and signage for a joint restaurant venture between CBS and The New England Patriots. The restaurant is part of Patriot Place at Gillette Stadium Details »
Published on July 27, 2010 12:59 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion
Show open & graphics package. Network promo package. The challenge with The Colbert Report was to make a graphics package as funny, unpredictable and hyperbolic as the host…starting with the logo design, which was designed to be intentionally ugly. We brainstormed with the show’s writers to come up with over-the-top patriotic themes. For the show open, I shot Colbert on a green-screen Details »
Published on July 27, 2010 12:44 pm.
Filed under: Brand creation and stewardship, Creative direction, Fake news, Motion
Show open, bumps and promo package. For this package, the challenge was to find a way to promote the show in a way that brought both The Daily Show and Comedy Central brands together without one short-selling—or dominating—the other. The Daily Show’s cheap parody of news graphics is actually the core of the joke, whereas Comedy Central sells comedy as urban hip. We started from news graphics cues but interpreted them in irreverent ways—odd angles, multiple globes, extreme animations, cut-and-paste collages of Washington, grungy Comedy Central typography—to find a balance between the two. The result is a sort of pastiche of the two brands that plays both equally and sells each other up. Kudos to Geoff Bailey, who played a big role in this project.
Published on July 27, 2010 12:39 pm.
Filed under: Brand creation and stewardship, Creative direction, Fake news, Motion
Design and animate 4 films. Created for Rasikas Films and Herman Miller, these films were designed as a series called Workplace of the Future to serve as both internal inspiration to the industrial design staff and as a primary sales tool. The films describe four types of companies—“Iconic,” “Eclectic,” “Visionary” and “Pragmatic”—as they might appear in the year 2012. My challenge Details »
Published on July 27, 2010 11:56 am.
Filed under: Brand creation and stewardship, Creative direction, Motion
Series of network genre ID interstitials. I’m dating myself with this one, but it’s always been one of my favorite projects. The Genre Opens were an opportunity to explore typography, light and color in new ways. The substance of these opens, which play right before an HBO show begins, is a series of adjectives, followed by an edit of footage from that genre, then capped by a text build of that particular genre, e.g., “HBO Original Series.” The fun with this project Details »
Published on July 25, 2010 12:47 pm.
Filed under: Brand creation and stewardship, Creative direction, Motion
Environmental motion signage. Giant moving billboards created from stills to show off SAP’s new CLEAR campaign. SAP SAPPHIRE is SAP’s premiere yearly event, staged exclusively for their clients; in 2009, it played in Orlando and Frankfurt. Created in collaboration with Roger Woo for WooArt, International. Details »
Published on July 20, 2010 1:13 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion
More Texas afternoon stop frame. This one was a couple of drinks in. The plan was to see what we kind of banner ad we could make out of a duck and two condiments.
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Published on June 6, 2010 12:32 pm.
Filed under: Experiments, Motion Tags: banner ad, condiments, duck, duck squash, ketchup, squash
Another experiment from Dallas with photographer Chris Korbey a couple of weeks ago. We had no particular story going in, other than war is sorta stupid. But that seemed a little obvious, so we turned it into a tale of blue plastic guys vs. red plastic guys in an ice dancing competition, that evolves into a moving love story. This 1 minute 25 second video was created from 260 frames (about 9 seconds) of imagery.
The dudes were Details »
Published on May 5, 2010 3:53 pm.
Filed under: Experiments, Motion Tags: "stop motion", army, experimental film, firefighters
Motion graphics toolkit. Style guide copy and design. Toolkit of animated elements designed to help HP’s huge vendor list create on-brand graphics more effectively and efficiently. The elements included everything from main and interstitial title treatments, to text bands, lower thirds and logo treatments.The style guide detailed not only graphic usage, but shoot style, format, interview approach and a comprehensive list of ”don’ts.” Style guide was built with live links to digital elements and examples that could be called up in an edit room and used on the fly. Created for HP through Kaleidoscope productions.
Published on July 27, 2009 12:45 pm.
Filed under: Brand creation and stewardship, Creative direction, Motion, Strategy
