Nielsen NRG web portals

Branding, strategy, information architecture, design and web style guide for all Nielsen client-facing portals. The mission was to take Nielsen, the Hollywood ratings giant, from slow, awkward and out-of-date technology into clean, platform-agnostic, design and technology space. Details »

Published on March 29, 2011 3:06 pm.
Filed under: Brand creation and stewardship, Creative direction, Interactive, Strategy Tags: , , , , ,

Insight website

Best practices study. Site design. Information architecture. Image library. Created for Milliman, a global actuarial and management consulting firm. The project was to build a web version in place of Milliman’s much-loved,  premiere print publication. Tall order. I included a best practices phase in the project to make certain the client was aware of current thought leadership practices, and to make sure Details »

Published on July 27, 2010 4:58 pm.
Filed under: Brand creation and stewardship, Creative direction, Interactive, Strategy

Milliman careers web site

Best practices research. Photo art direction. On-camera interviews with employees (35). Information architecture. Editorial / site copy direction. Video editing.  Site design. Incredibly fun project working for global actuarial and management consultancy, Milliman. Realizing that the 10 year old HR brochures gathering dust on receptionists’ desks weren’t exactly reeling in high caliber talent, Milliman called on me to help them rethink their HR communications strategy. Details »

Published on July 27, 2010 1:04 pm.
Filed under: Brand creation and stewardship, Creative direction, Interactive, Strategy

Circles.com

Messaging. Brand positioning. Tagline. Editorial direction. Information architecture. Website design. Project done in conjunction with KORBEY. Circles.com is now live.

Published on July 27, 2010 12:48 pm.
Filed under: Brand creation and stewardship, Creative direction, Interactive, Strategy