Gmake

Show open & graphics package. Network promo package. The challenge with The Colbert Report was to make a graphics package as funny, unpredictable and hyperbolic as the host…starting with the logo design, which was designed to be intentionally ugly. We brainstormed with the show’s writers to come up with over-the-top patriotic themes. For the show open, I shot Colbert on a green-screen Details »

Show open, bumps and promo package. For this package, the challenge was to find a way to promote the show in a way that brought both The Daily Show and Comedy Central brands together without one short-selling—or dominating—the other. The Daily Show’s cheap parody of news graphics is actually the core of the joke, whereas Comedy Central sells comedy as urban hip. We started from news graphics cues but interpreted them in irreverent ways—odd angles, multiple globes, extreme animations, cut-and-paste collages of Washington, grungy Comedy Central typography—to find a balance between the two. The result is a sort of pastiche of the two brands that plays both equally and sells each other up. Kudos to Geoff Bailey, who played a big role in this project.