National Museum of American Jewish History

 

“350 Years in America” film created for the National Museum of American Jewish History. Easily my favorite project of 2010, if also the most grueling. I was given a short script, a placeholder soundtrack, hundreds of historical images and  a little over a month to create one of the primary film experience exhibits for the new museum. The 3 minute film sets the tone for the emotional journey the museum goer is about to experience, taking users through American Jewish history from colonial day to the present in breathtaking scale. The film is projected Details »

Published on March 29, 2011 1:15 pm.
Filed under: Creative direction, Environmental, Motion Tags: , , , , ,

SAP SapphireNow

“Network” package + 8 individual show package designs. Environmental graphics. Motion billboards. Onsite creative direction and design.

Just got back from Frankfurt after 8 grueling days (after 2+ months of production) working on this show. Working for WooArt and RedThread Productions, I created 9 individual (but related) identities, environmental media and graphics for SapphireNOW, a live, 3-day event broadcast simultaneously from Frankfurt and Orlando. The event was built around the concept of a live channel, with 8 recurring shows which featured live interviews Details »

Published on July 27, 2010 2:25 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion, Strategy

CBS Scene

Channel toolkit: opens, bumps, navigation, interstitials, backgrounds, environmental graphics and signage for a joint restaurant venture between CBS and The New England Patriots. The restaurant is part of Patriot Place at Gillette Stadium Details »

Published on July 27, 2010 12:59 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion

SAP Sapphire 2009

Environmental motion signage. Giant moving billboards created from stills to show off SAP’s new CLEAR campaign. SAP SAPPHIRE is SAP’s premiere yearly event, staged exclusively for their clients; in 2009, it played in Orlando and Frankfurt. Created in collaboration with Roger Woo for WooArt, International. Details »

Published on July 20, 2010 1:13 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Motion

Inisde the Box

Logo design and network look for fictional news show on ABC Pilot, Inside the Box. Alas, the show didn’t get picked up, so the full package was never created.

Published on February 22, 2012 12:53 pm.
Filed under: Brand creation and stewardship, Creative direction, Environmental, Fake news