Branding, strategy, information architecture, design and web style guide for all Nielsen client-facing portals. The mission was to take Nielsen, the Hollywood ratings giant, from slow, awkward and out-of-date technology into clean, platform-agnostic, design and technology space. Details »
Gmake
Creative direction with a strategic twist
Insight website
Best practices study. Site design. Information architecture. Image library. Created for Milliman, a global actuarial and management consulting firm. The project was to build a web version in place of Milliman’s much-loved, premiere print publication. Tall order. I included a best practices phase in the project to make certain the client was aware of current thought leadership practices, and to make sure Details »
SAP SapphireNow
“Network” package + 8 individual show package designs. Environmental graphics. Motion billboards. Onsite creative direction and design.
Just got back from Frankfurt after 8 grueling days (after 2+ months of production) working on this show. Working for WooArt and RedThread Productions, I created 9 individual (but related) identities, environmental media and graphics for SapphireNOW, a live, 3-day event broadcast simultaneously from Frankfurt and Orlando. The event was built around the concept of a live channel, with 8 recurring shows which featured live interviews Details »
CA
SD & HD motion toolkit of animated and still elements. Wrote 50+ page style guide. Created for Sequel Studios and their client CA, the motion graphics toolkit was created to give CA’s myriad vendors not just rules to follow, but actual elements to work with. Details »
Milliman careers web site
Best practices research. Photo art direction. On-camera interviews with employees (35). Information architecture. Editorial / site copy direction. Video editing. Site design. Incredibly fun project working for global actuarial and management consultancy, Milliman. Realizing that the 10 year old HR brochures gathering dust on receptionists’ desks weren’t exactly reeling in high caliber talent, Milliman called on me to help them rethink their HR communications strategy. Details »
HBO Channel Package
Channel package design: Menus and navigation, genre show opens, network IDs, custom software, cross-promo toolkit, internal sales toolkit, print and interactive toolkits, brand style guide and inspiration book. After the success in redesigning the on-air look for HBO in 2002, Details »
CBS Scene
Channel toolkit: opens, bumps, navigation, interstitials, backgrounds, environmental graphics and signage for a joint restaurant venture between CBS and The New England Patriots. The restaurant is part of Patriot Place at Gillette Stadium Details »
Milliman image library
Image concepts. Art direct photo shoot. As part of the Insight and Milliman home page redesign, I proposed and created a 60 image library with industry rockstar photographer Chris Korbey, to use as primary art for Milliman feature publications. The challenge with creating an editorial library was anticipating future topics and trends in healthcare, Details »
Circles.com
Messaging. Brand positioning. Tagline. Editorial direction. Information architecture. Website design. Project done in conjunction with KORBEY. Circles.com is now live.
The Colbert Report
Show open & graphics package. Network promo package. The challenge with The Colbert Report was to make a graphics package as funny, unpredictable and hyperbolic as the host…starting with the logo design, which was designed to be intentionally ugly. We brainstormed with the show’s writers to come up with over-the-top patriotic themes. For the show open, I shot Colbert on a green-screen Details »
The Daily Show
Show open, bumps and promo package. For this package, the challenge was to find a way to promote the show in a way that brought both The Daily Show and Comedy Central brands together without one short-selling—or dominating—the other. The Daily Show’s cheap parody of news graphics is actually the core of the joke, whereas Comedy Central sells comedy as urban hip. We started from news graphics cues but interpreted them in irreverent ways—odd angles, multiple globes, extreme animations, cut-and-paste collages of Washington, grungy Comedy Central typography—to find a balance between the two. The result is a sort of pastiche of the two brands that plays both equally and sells each other up. Kudos to Geoff Bailey, who played a big role in this project.
Herman Miller
Design and animate 4 films. Created for Rasikas Films and Herman Miller, these films were designed as a series called Workplace of the Future to serve as both internal inspiration to the industrial design staff and as a primary sales tool. The films describe four types of companies—“Iconic,” “Eclectic,” “Visionary” and “Pragmatic”—as they might appear in the year 2012. My challenge Details »
Milliman illustration library
Illustration library. Based on a look developed with photographer Chris Korbey during my recent trip to Dallas for the Milliman Insight photoshoot. Chris and I were shooting extruded type (cut from PVC plastic) for a bunch of acronyms that needed to be featured on the company’s website. In an effort to squeeze in a couple more talent shots, Details »
HBO Genre Opens
Series of network genre ID interstitials. I’m dating myself with this one, but it’s always been one of my favorite projects. The Genre Opens were an opportunity to explore typography, light and color in new ways. The substance of these opens, which play right before an HBO show begins, is a series of adjectives, followed by an edit of footage from that genre, then capped by a text build of that particular genre, e.g., “HBO Original Series.” The fun with this project Details »
SAP Sapphire 2009
Environmental motion signage. Giant moving billboards created from stills to show off SAP’s new CLEAR campaign. SAP SAPPHIRE is SAP’s premiere yearly event, staged exclusively for their clients; in 2009, it played in Orlando and Frankfurt. Created in collaboration with Roger Woo for WooArt, International. Details »
HP
Motion graphics toolkit. Style guide copy and design. Toolkit of animated elements designed to help HP’s huge vendor list create on-brand graphics more effectively and efficiently. The elements included everything from main and interstitial title treatments, to text bands, lower thirds and logo treatments.The style guide detailed not only graphic usage, but shoot style, format, interview approach and a comprehensive list of ”don’ts.” Style guide was built with live links to digital elements and examples that could be called up in an edit room and used on the fly. Created for HP through Kaleidoscope productions.
Inisde the Box
Logo design and network look for fictional news show on ABC Pilot, Inside the Box. Alas, the show didn’t get picked up, so the full package was never created.